I'm Zack - The Marketing Ref. Because we all need someone paying attention to the good, the bad, and the ugly.
Not only that, I leverage actual data and analytics to understand deeper and better what’s going on with marketing efforts so we can optimize more efficiently and achieve the best return we can.
Do you know if your marketing is working? Are your paid campaigns yielding the fruit they should be? Is your SEO dropping since that last Google update? Can you trust the data your team is getting?
I provide independent data-first consulting, training, and support for your marketing efforts.
Meet your marketing ref.
services
Marketing Consulting
As a data-first marketer I help companies define success and build a framework for measuring the wins and losses. Once we know the numbers, we can work on strategies to grow and be the champion.
Analytics & Measurement
Search Engine Marketing
Digital Strategy
Google Analytics
Google Ads
Tag Management
Training & Coaching
Even the best players in the world need a coach with the eye on the bigger picture and to help get the best performance out of the team. I work with companies, entrepreneurs, and leadership to develop skills needed in today’s business playing field. Now drop and give me 50!
Training & Coaching
Even the best players in the world need a coach with the eye on the bigger picture and to help get the best performance out of the team. I work with companies, entrepreneurs, and leadership to develop skills needed in today’s business playing field. Now drop and give me 50!
Google Analytics
Google Ads
Tag Management
Upcoming Training Classes
Google Analytics Pro Series
Limited to 12.
TBD
With Zack Olson
Click to see agenda and register.
Google Analytics Immersive Course (2 Days)
Limited to 15.
TBD
Click to see agenda and register.
The Language of Marketing
This session has been legendary. Learn some of the key concepts and industry lingo around marketing in today’s connected economy. How to speak intelligently about the efforts that marketers engage with so you know what’s going on, what’s possible, how to get feedback, and how to build buy-in.
Limited. Must register.
TBD
With Zack Olson
Tag Management
Tag management is becoming a bigger deal when tracking marketing and sales efforts. We’ll walk thru tag management and measurement strategy and how to leverage Google Tag Manager from basic reporting to advanced setups.
Limited to 12.
Location TBD
With Zack Olson
Google Ads Introduction
Let’s step into that scary world of paid ads! It won’t be that scary after this intro class that will give you the confidence to proceed with a paid strategy that will earn you customers, not lose the bank.
Capacity: TBD
Location TBD
With Zack Olson
About Me
Howdy! I’m Zack. Your Marketing Ref.
Spending 8 years with Apple during the launch of the iPhone, iPad, rise of retail, around some incredible talent led by the master himself, SJ, I’ve learned a lot. I have a passion for marketing and helping clients understand their brand, their competitors, and their customers in order to win in today’s connected economy. Let’s go!
- Search Engine Marketing
- Analytics And Tracking
- Tag Management