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I'm Zack - The Marketing Ref. Calling The Good, Bad, And Ugly.

Sports wouldn’t be possible without Refs keeping track of rules, fouls, and winners. Just like sports, I help ref companies to keep them on track, follow rules, and win. .

Who’s keeping score of your marketing or business?

What stats are you tracking? Are they right?

How do you know what’s working or where your team could improve?

I provide independent data-first consulting, training, and support for your marketing efforts.

Meet your marketing ref.

my services

Marketing Consulting

As a data-first marketer I help companies define success and build a framework for measuring the wins and losses. Once we know the numbers, we can work on strategies to grow and be the champion.

Analytics & Measurement
It’s hard to understand wins and losses without keeping score. As a Google and Adobe partner, I help companies define a measurement strategy and implement analytics to track performance that leads to better processes and efficiency.
Search Engine Marketing
SEM involves both Paid Search (PPC) and Organic Search (SEO). They work together. Whether your company needs help in one or both areas I can step in to support. Our world is connected like never before and is changing daily, hello voice search. Leverage my expertise and knowledge to help you win.
Digital Strategy
Today’s economy is connected and so is your business. How does your website, your content, and email strategy work together? How can you drive social engagement while retargeting customers? Is your brand congruent? It should be.
Google Analytics
Google Analytics is a free (or paid with 360) tool that a majority of companies are using, but aren’t really leveraging to it’s full potential. I help make sure your team is setup for success and show you how to look at all the data so you can tell a better story.
Google Ads
Google Ads (formerly AdWords) is a must have to any championship rotation. There is a lot that can be accomplished so I help break down the various aspects and show your team how to be all-star advertisers.
Tag Management
Tag management is fastly becoming an integral part of any digital marketing effort. Measuring behavior, attribution, conversions, or content performance, tags can help. Google Tag Manager is a popular choice, and free, the other is Adobe’s Dynamic Tag Management product. I help with either.

Training & Coaching

Even the best players in the world need a coach with the eye on the bigger picture and to help get the best performance out of the team. I work with companies, entrepreneurs, and leadership to develop skills needed in today’s business playing field. Now drop and give me 50!

Training & Coaching

Even the best players in the world need a coach with the eye on the bigger picture and to help get the best performance out of the team. I work with companies, entrepreneurs, and leadership to develop skills needed in today’s business playing field. Now drop and give me 50!

Google Analytics
Google Analytics is a free (or paid with 360) tool that a majority of companies are using, but aren’t really leveraging to it’s full potential. I help make sure your team is setup for success and show you how to look at all the data so you can tell a better story.
Google Ads
Google Ads (formerly AdWords) is a must have to any championship rotation. There is a lot that can be accomplished so I help break down the various aspects and show your team how to be all-star advertisers.
Tag Management
Tag management is fastly becoming an integral part of any digital marketing effort. Measuring behavior, attribution, conversions, or content performance, tags can help. Google Tag Manager is a popular choice, and free, the other is Adobe’s Dynamic Tag Management product. I help with either.

Upcoming Training Classes

The Language of Marketing

Part of Twin Cities Startup Week for 2019!

Learn some of the key concepts and industry lingo around marketing in today’s connected economy. How to speak intelligently about the efforts that marketers engage with so you know what’s going on, what’s possible, how to get feedback, and how to build buy-in.

Limited. Must register at https://twincitiesstartupweek.com/

Hosted at the brand new WellWorth Co-Working space in downtown St. Paul.

Friday, October 11th:

9-11am
With Zack Olson

*FULL – Waitlist Only

Introduction To Google Analytics

Part of Twin Cities Startup Week for 2019!

Google Analytics is a vital tool today for any business or digital venture. It can be leveraged multiple ways to gain understanding of a website’s performance, customer behavior, and identifying opportunities.
Whether you are new to data analytics, new to using Google Analytics, or need to learn more about leveraging your current Google Analytics account, this event is for you!

Limited. Must register at https://twincitiesstartupweek.com/

Hosted at the brand new WellWorth Co-Working space in downtown St. Paul.

Wednesday, October 16th:

1-3:00pm
With Zack Olson

*Almost Full (44/50)

Tag Management

Tag management is becoming a bigger deal when tracking marketing and sales efforts. We’ll walk thru tag management and measurement strategy and how to leverage Google Tag Manager from basic reporting to advanced setups.

Limited to 12.

Location TBD

TBD
With Zack Olson

Google Ads Introduction

Let’s step into that scary world of paid ads! It won’t be that scary after this intro class that will give you the confidence to proceed with a paid strategy that will earn you customers, not lose the bank.

Capacity: TBD

Location TBD

About Me

Howdy! I’m Zack. Your Marketing Ref.

Spending 8 years with Apple during the launch of the iPhone, iPad, rise of retail, around some incredible talent led by the master himself, SJ, I’ve learned a lot. I have a passion for marketing and helping clients understand their brand, their competitors, and their customers in order to win in today’s connected economy. Let’s go!

  • Search Engine Marketing
  • Analytics & Tracking
  • Tag Management

Ready to Up Your Game?

I'm Available

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