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I'm Zack - The Marketing Ref. Because we all need someone paying attention to the good, the bad, and the ugly.

Not only that, I leverage actual data and analytics to understand deeper and better what’s going on with marketing efforts so we can optimize more efficiently and achieve the best return we can.

Do you know if your marketing is working? Are your paid campaigns yielding the fruit they should be? Is your SEO dropping since that last Google update? Can you trust the data your team is getting? 

I provide independent data-first consulting, training, and support for your marketing efforts.

Meet your marketing ref.

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my services

Marketing Consulting

As a data-first marketer I help companies define success and build a framework for measuring the wins and losses. Once we know the numbers, we can work on strategies to grow and be the champion.

Analytics & Measurement
It’s hard to understand wins and losses without keeping score. As a Google and Adobe partner, I help companies define a measurement strategy and implement analytics to track performance that leads to better processes and efficiency.
Search Engine Marketing
SEM involves both Paid Search (PPC) and Organic Search (SEO). They work together. Whether your company needs help in one or both areas I can step in to support. Our world is connected like never before and is changing daily, hello voice search. Leverage my expertise and knowledge to help you win.
Digital Strategy
Today’s economy is connected and so is your business. How does your website, your content, and email strategy work together? How can you drive social engagement while retargeting customers? Is your brand congruent? It should be.
Google Analytics
Google Analytics is a free (or paid with 360) tool that a majority of companies are using, but aren’t really leveraging to it’s full potential. I help make sure your team is setup for success and show you how to look at all the data so you can tell a better story.
Google Ads
Google Ads (formerly AdWords) is a must have to any championship rotation. There is a lot that can be accomplished so I help break down the various aspects and show your team how to be all-star advertisers.
Tag Management
Tag management is fastly becoming an integral part of any digital marketing effort. Measuring behavior, attribution, conversions, or content performance, tags can help. Google Tag Manager is a popular choice, and free, the other is Adobe’s Dynamic Tag Management product. I help with either.

Training & Coaching

Even the best players in the world need a coach with the eye on the bigger picture and to help get the best performance out of the team. I work with companies, entrepreneurs, and leadership to develop skills needed in today’s business playing field. Now drop and give me 50!

Training & Coaching

Even the best players in the world need a coach with the eye on the bigger picture and to help get the best performance out of the team. I work with companies, entrepreneurs, and leadership to develop skills needed in today’s business playing field. Now drop and give me 50!

Google Analytics
Google Analytics is a free (or paid with 360) tool that a majority of companies are using, but aren’t really leveraging to it’s full potential. I help make sure your team is setup for success and show you how to look at all the data so you can tell a better story.
Google Ads
Google Ads (formerly AdWords) is a must have to any championship rotation. There is a lot that can be accomplished so I help break down the various aspects and show your team how to be all-star advertisers.
Tag Management
Tag management is fastly becoming an integral part of any digital marketing effort. Measuring behavior, attribution, conversions, or content performance, tags can help. Google Tag Manager is a popular choice, and free, the other is Adobe’s Dynamic Tag Management product. I help with either.

Upcoming Training Classes

Google Analytics Pro Series

Join us for the Google Analytics Pro Series for a packed agenda learning about key concepts in data analytics, modern reporting, integrating tools, understanding customers, and more all wrapped around helping you know more about your sales and marketing efforts.

Limited to 12.

TBD

With Zack Olson

Click to see agenda and register.

Sign Up Soon

Google Analytics Immersive Course (2 Days)

This two-day Google Analytics training workshop is designed for anyone looking to review their Google Analytics activity and take it to an advanced level. Full guidance is offered on key foundational elements, before moving on to advanced tools and techniques to deliver the highest levels of actionable insight.

Limited to 15.

 

 

TBD

Click to see agenda and register. 

 

Sign Up Soon

The Language of Marketing

This session has been legendary. Learn some of the key concepts and industry lingo around marketing in today’s connected economy. How to speak intelligently about the efforts that marketers engage with so you know what’s going on, what’s possible, how to get feedback, and how to build buy-in.

Limited. Must register.

TBD

With Zack Olson

Sign Up Soon

Tag Management

Tag management is becoming a bigger deal when tracking marketing and sales efforts. We’ll walk thru tag management and measurement strategy and how to leverage Google Tag Manager from basic reporting to advanced setups.

Limited to 12.

Location TBD

TBD
With Zack Olson
Coming Soon

Google Ads Introduction

Let’s step into that scary world of paid ads! It won’t be that scary after this intro class that will give you the confidence to proceed with a paid strategy that will earn you customers, not lose the bank.

Capacity: TBD

Location TBD

TBD
With Zack Olson
Coming Soon

About Me

Howdy! I’m Zack. Your Marketing Ref.

Spending 8 years with Apple during the launch of the iPhone, iPad, rise of retail, around some incredible talent led by the master himself, SJ, I’ve learned a lot. I have a passion for marketing and helping clients understand their brand, their competitors, and their customers in order to win in today’s connected economy. Let’s go!

  • Search Engine Marketing
  • Analytics And Tracking
  • Tag Management
The Marketing Ref - Zack Olson

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