Analysis | Core review

we break down
the film.

The Ref Card grades you. The Full Game Review tells you why. A senior, human-led audit across Search, Paid, and Analytics that ends with a prioritized playbook — what to fix, and in what order.

From $2,499 · Tiers credit toward implementation
game review - The marketing ref
in review
search / geo
yellow flag
4 issues
paid media
flag on field
7 issues
analytics
clean play
1 issues
[ Cross-Channel Synthesis ]

Paid is buying traffic your analytics can't see — and weak Search is inflating the cost of every click.

Reviewed by humans
|
business-impact first
|
cross-channel synthesis
|
ends in a roadmap
why it's different

not a halftime tirade.
a real Review.

Most audits hand you a 90-page export and call it a day. The Full Game Review is read, connected, and called by a senior official — so you get judgment, not just data.

reviewed by humans

Tools generate the data; a senior operator reads it, connects it across channels, and tells you what actually matters — and what to ignore.

cross-channel, not siloed

The edge is synthesis: catching that your paid spend is buying traffic analytics can't track, or that weak SEO is inflating your ad costs.

built for skeptical leaders

Designed to either surface the waste you suspected or confirm the spend that's working. Either way, you get a straight answer with numbers behind it.

ends in a plan

Every Review closes with a prioritized roadmap — what to fix, in what order — so the deliverable is a path forward, not a verdict.

what you get

the deliverables

Every Full Game Review ships the same four assets — scaled to the tier you pick.

01

a branded report

In your brand system, business-impact-first, specific with numbers and examples — never "several pages have issues."

02

channel-by-channel findings

Every finding flagged by severity — Clean Play, Yellow Flag, or Flag on the Field — for each channel in scope.

03

cross-channel synthesis

The connections no single-channel audit can see — how Search, Paid, and Analytics are helping or fighting each other.
(Red Zone and up.)

04

a prioritized roadmap

A 90-day plan plus a live walkthrough huddle so the plan is understood, not just delivered. (Championship.)

what we review

three phases of the game

Every channel in scope is audited at full depth. Start with one, or run all three together — the tiers below control how much of the game we review.

phase 01

search + geo/ai

  • Technical SEO, On-Page, Content
  • Backlinks & Local Listings
  • AI Overviews /ChatGPT/Claude/Gemini Visibility
  • Topical Authority
phase 02

paid media

  • Account Structure, Wasted Spend
  • Bid Strategy, Audiences, Creative
  • Conversion Tracking
  • Channel Mix (Google, Meta,etc.)
phase 03

analytics + Measurement

  • GA4, Adobe, GSC, GTM Setup
  • Tag & Consent Configuration
  • Conversion & Attribution Logic
  • Data Cleanliness You Can Trust
pick your review

good. better. best.

Three tiers. Every channel in scope is audited at full depth — the tiers escalate by how much of the game we review.

first down
1 channel | full depth
$2,499
one-time
  • One channel of your choice, audited in full
  • Includes the AI/GEO Visibility Layer
  • Severity-Flagged Findings
  • Branded Report
Book First down >
flagship
Championship
All 3 channels | full depth
$7,500
one-time
  • All three channels in full
  • Full cross-channel synthesis
  • Prioritized 90-day roadmap
  • Live walkthrough huddle
book championship >>>
[ Only want one channel? ]

Run a single Search, Paid, or Analytics audit on its own — from $499.
Whatever you spend is credited toward a Full Game Review if you choose to engage down field.

[ the credit ]

Your Review fee is credited 100% toward a Playbook in Action if you book within 60 days. The diagnosis pays for the cure.

Ref's guarantee

Every play reviewed by Humans

No automated black-box reports. Every finding is read, weighed, and called by a seasoned marketing referee — then sized against what it's actually costing you.

12
years active
1.5k+
plays cataloged
analysis feed
01:12:38
[flag on the field]
"$8,200/mo in paid spend pointed at keywords that already rank #1 organically. Recommend reallocation."
[clean play]
"Conversion tracking firing correctly across all channels. Numbers are trustworthy."

ready to watch the tape?

Book a Full Game Review and we'll tell you exactly where your marketing is winning, where the flags are, and what to fix first.

book a full game review >
24h response | No-b.s. guarantee