official services roster

pick your
sideline support

From free flag checks to season-long coaching, we provide the oversight needed to win the marketing game.

Game Readiness
100%
Free
Flag Check

A free scan of your homepage, graded A to F in about a minute

FREE
Run the Free Check →
Start Here
Tracking Audit

A read-only check of GA4, Tag Manager and Google Ads, with a tracking map and a ranked fix list

$249
Start the Tracking Audit →
Core Offer
Marketing Audit

An independent audit of your search, paid media and analytics, with a prioritized fix list your team can act on

FROM $999
Book an Audit →
Specialist
Customer Journey Audit

The Ref walks every step your customers take, online and in person, and flags what's broken, slow or confusing

By application
Apply for a Journey Audit →
Specialist
Cookie & Consent Audit

Proof of what fires before consent, whether opt-outs carry through, and the fix for every gap

FROM $999
See the Consent Audit →
Retainer
Fractional Marketing Advisor

Senior, independent marketing guidance by the hour: one call, a block of hours, or an ongoing retainer

FROM $250
See the Options →
Not sure where to start?

Tell us what's going wrong.

Pick the one that sounds most like your situation. We'll point you to the right call, and the simplest way to start.

The Ref's Call

Marketing Audit

An independent review of search and AI visibility, paid media and analytics. You get a scorecard, a prioritized fix list, a summary deck and a walkthrough call. Single-Channel, Two-Channel or Complete.

First step
Book a Scoping Call so we audit the right channels.
From $999 · 5 to 10 business days
See the Marketing Audit→
The Ref's Call

Marketing Analytics

We map every tag, event and conversion across your analytics, Tag Manager, your CMS and CRM, then flag what's missing, duplicated or misattributed. Upgrade to Core or Full for the fixes and team training.

First step
Start with the Tracking Audit, credited toward the next tier.
Tracking Audit $249 · Core $999 · Full $2,499
See Marketing Analytics→
The Ref's Call

Customer Journey Audit

We can walk every step digitally or physically your buyers take, from ad to landing page to form to follow-up, and flag the friction, mixed messages and dead ends between interest and action.

First step
Run the Free Flag Check to see your homepage grade first.
One-on-one · by application
See the Journey Audit→
The Ref's Call

Cookie & Consent Audit

We test whether your banner actually blocks tracking until consent, whether Consent Mode is wired correctly, and whether your data still flows once visitors opt in. Oh, and are you prepared for GPC yet?

First step
Run the Free Consent Check on your site.
Free check first
See the Consent Audit→
The Ref's Call

Fractional Marketing Advisor

Senior, independent guidance (or critic) on strategy, budget, agency oversight, etc. Book a single Strategy Call, a 10-Hour Block, or an Advisory Retainer. Sometimes you just need a human who gets it.

First step
Book a single Strategy Call to test the fit.
$110/hr retainer · hours never expire
See Advisory Options→
The Ref's Call

Free Flag Check

Enter your URL and get a homepage scan graded A to F across search, AI answers, site speed, tracking and messaging, with your top flags called out. It tells you where to look next. Put our process and output to the test.

First step
Just your URL and email. No card, no call.
Free · about 60 seconds
Throw the Flags→
The full roster

Every Service, Side By Side

Free checks, audits and advice by the hour, with posted prices and turnaround. Every audit ends with a ranked fix list your team or agency can run as-is.

Service
Price
What's covered
Timing
Free checks
Free Flag Check
Free
Homepage scan graded A to F: search, AI answers, site speed, tracking tags and messaging.
Timing:About a minute
Run the check →
Free Consent Quiz
Free
12 questions on your banner, tags, opt-out links, policy and consent records, graded instantly with the fix for every flag.
Timing:About 2 minutes
Take the quiz →
Analytics & tracking
Tracking AuditStart here
$249
GA4, Tag Manager and Google Ads, read-only. Graded dashboard, tracking map, ranked fix list and a 30-minute review call.
Timing:5 business days
Start here →
Analytics Core
$999
Everything in the Tracking Audit, plus your live site and consent scan, your CMS, revenue and eCommerce tracking, PII and cross-domain checks.
Timing:5 business days
See Core →
Analytics Full
$2,499
Everything in Core, plus Meta CAPI, LinkedIn, Bing and server-side tagging, the CRM handoff, UTM rules, dashboards and team training.
Timing:5 business days
See Full →
Marketing Audit
Single-Channel
$999 core / $2,499 full
One channel: Search & AI Visibility, Paid Media (1 ad platform on Core, up to 3 on Full) or Analytics & Tracking.
Timing:5 business days
See the audit →
Two-ChannelMost chosen
$4,500
Any two channels at full depth, up to 5 ad platforms, plus cross-channel synthesis.
Timing:5 business days
See the audit →
Complete
$7,500
All three channels, up to 10 ad platforms, full cross-channel synthesis and a prioritized 90-day roadmap.
Timing:10 business days
See the audit →
Specialist audits
Cookie & Consent: Spot Check
$999
1 domain, up to 10 key pages. Cookie register, pre-consent and GPC tests, banner check and a private client dashboard.
Timing:Set on the Scoping Call
See the audit →
Cookie & Consent: Full Review
$2,499
Every page template and key flow, Tag Manager consent audit, Consent Mode v2 and an opt-out test into your CRM and ad platforms.
Timing:Set on the Scoping Call
See the audit →
Cookie & Consent: Multi-Property
From $4,500
Up to 3 domains or regions, server-side and conversion API consent checks, and a data-flow map for your counsel.
Timing:Set on the Scoping Call
See the audit →
Customer Journey Audit
Fixed quote
Online, on site and by phone, from the customer side (and the employee side if you opt in). Inspection record, journey map, game plan and a live huddle.
Timing:Scoped on the kickoff call
Apply →
Advice by the hour
Strategy Call
$250
60 minutes on one question, with a written summary within a business day. Counts toward hours for 30 days.
Timing:Book online
Book the call →
10-Hour Block
$1,350
10 hours at $135/hr for a live problem, a launch or a second opinion. Hours don't expire.
Timing:Start anytime
Get 10 hours →
Advisory Retainer
$5,000 bank
About 45 hours at $110/hr: strategy, KPI ownership and vendor oversight. No minimum term.
Timing:Ongoing
See the retainer →

Already know what's broken? Tracking fixes, consent setup and app tracking are scoped and quoted separately. Your audit stays just as useful if your own team does the work.

Ask about hands-on help →
Start small, move up

Every Dollar Counts Toward The Next Call

Begin with a free check or a small audit. When you step up, what you've already paid comes off the next one.

01
Free Flag Check
Free

See your homepage flags in about a minute. No card, no call.

→
02
Tracking Audit
$249

The $249 comes off Analytics Core or Full when you book within 60 days.

→
03
Marketing Audit
From $999

Start with one channel. Upgrade to Two-Channel or Complete later and what you've spent is credited.

→
04
Fractional Advisor
From $250

A $250 Strategy Call counts toward a 10-Hour Block or the retainer for 30 days.

The Cookie & Consent Audit and the Customer Journey Audit stand on their own, so you can start either one directly.

Ref's guarantee

Every play reviewed by Humans

No automated black-box reports. Every audit, review, and strategy is hand-crafted by seasoned marketing referees who have seen every foul in the book.

14+
years active
1.5k+
plays cataloged
analysis feed
00:54:13
[incident report]
"Unnecessary complexity on checkout flow. 15-yard penalty. Conversion loss confirmed."
[play moved]
"Dynamic creative testing initialized. High resonance detected in Q2 segment."

Not sure which play to call?

Book a quick Scoping Call with the Ref to figure out the right audit for where your marketing is right now.

schedule a huddle
24h response | No-b.s. guarantee