implementation

reports don't move
the scoreboard.

An audit in a drawer changes nothing. Playbook in Action is where the corrective plays the Review flagged actually get run — scoped to your roadmap, prioritized by impact, and measured against the metrics that matter.

From $5,000 · your review fee comes off the top
active drive - acme.com
drive 2 of 4
cost / lead
$142 $96
▼32%
organic leads / month
#38 #61
▲ 61%
Rebuilt paid account structure
shipped
Fixed conversion tracking
shipped
next review: friday huddle
no shelf-ware
|
scoped to the flags
|
winners keep score
|
Done with or done-for-you
why it works

from scouting to results

A Full Game Review tells you what to fix. Playbook in Action is the part where it actually gets fixed — and the scoreboard moves to prove it.

no shelf-ware

This is the answer to 'great report - now what?' We don't leave you holding a list of problems; we run the fixes.

scoped to the flags

No bloated retainer of busywork. Every play traces back to a specific finding and a specific expected outcome.

winners keep score

Clear before/after on the exact metrics the review flagged. You watch the scoreboard move, drive by drive.

your capacity, your call

Done-with-you when your team can execute, done-for-you when they can't. We meet you where your bench is.

how it runs

the engagement, in drives

Implementation runs in drives — 2-4 week sprints, each ending in a review of what moved. No open-ended retainer; a clear sequence with a scoreboard at every stop.

01
kickoff

kickoff huddle

We walk the roadmap from your Full Game Review, confirm priorities, and lock the success metrics and the scoreboard we'll move.

02
scope

scope

Fixed-scope plays grouped into drives — each with an owner and an expected outcome. Priced as a project, sized to the number and complexity of plays.

03
execute

run the drives

2-4 week sprints. Each drive ships its plays and ends with a short review: what shipped, what moved on the scoreboard, what's next.

04
graduate

review & graduate

At project end we show the before/after, then call the next play — hand off, run another project, or move to a Fractional Head Ref retainer.

how we run it

two ways to take the field

[ done with you ]

we direct, you execute

We call the plays, sequence the work, and coach your team through running them. You build the muscle in-house while we keep the standard high.

Best for: teams with capacity but no senior playcaller.
[ done for you ]

we run it ourselves

We execute the plays end to end and report the movement. You stay informed at the huddles without pulling your team off their day jobs.

Best for: lean teams who need the fixes shipped, fast.
what you get

on every engagement

01

scoped sow

The plays, the sequence, the owners, and a success metric for each — tied to your roadmap.
02

execution in drives

2–4 week sprints, each ending in a review of what shipped and what moved.
03

a live scoreboard

The flagged metrics tracked from baseline to result, visible the whole way.
04

a clean hand-off

Documentation plus a recommendation on whether to graduate to a retainer.
investment

priced by the playbook.

No fixed package — a Playbook in Action is scoped to the plays your Review flagged, so you only pay for the work that moves your scoreboard.

Project | scoped to your roadmap
from $5,000
Final scope is sized on a call after your Full Game Review — the price is driven by how many plays you run and how complex they are.
  • Fixed projct scope — no open-ended retainer
  • Grouped into 2-4 week drives
  • Done-with-you or done-for-you
  • Scoreboard reporting included
[ the credit ]

Your Review Comes Off the Top

Booked a Full Game Review in the last 60 days?
Its full fee credits toward your Playbook in Action.
The diagnosis pays for the cure.

Ref's guarantee

we don't stop at
the call.

A flag means nothing if the play never changes. Every Playbook engagement is run by the same officials who reviewed your tape — so what gets flagged is what gets fixed.

12
years active
1.5k+
plays cataloged
scoreboard feed
drive 02
[play of the game]
"Reallocated $8.2k/mo from redundant paid keywords. Cost per lead down 32% in three weeks."
[in progress]
"Topical content cluster live; first rankings entering page two. Tracking to plan."

got a roadmap? let's run it!

Bring the flags from your Full Game Review — or start with a quick review — and we'll turn the plan into plays your scoreboard will feel.

Run the playbook ⚑
24h response | No-b.s. guarantee