Jobs designed the first Apple Store around what people can do with a computer, and made the store part of the post-sale experience.
Jobs designed the first Apple Store around what people can do with a computer. Half the store is devoted to solutions, not boxes.
Jobs, 2001: “people don't just want to buy personal computers anymore. They want to know what they can do with them.”
Clean play. The store sells what the product lets you do. A Classic Play for Rules 7 and 28.
Jobs built the first Apple Store around what people can do with a computer, with half the store given to solutions instead of boxes.
The store became part of the experience after the sale. It sells what the product lets you do, not the hardware on the shelf.
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