The Flag Check grades you. The Marketing Audit tells you why. A senior, human-led audit across Search, Paid, and Analytics that ends with a prioritized fix list — what to fix, and in what order.
Paid is buying traffic your analytics can't see — and weak Search is inflating the cost of every click.
Most audits hand you a 90-page export and call it a day. The Marketing Audit is read, connected, and called by a senior official — so you get judgment, not just data.
Tools generate the data; a senior operator reads it, connects it across channels, and tells you what actually matters — and what to ignore.
The edge is synthesis: catching that your paid spend is buying traffic analytics can't track, or that weak SEO is inflating your ad costs.
Designed to either surface the waste you suspected or confirm the spend that's working. Either way, you get a straight answer with numbers behind it.
Every audit closes with a prioritized fix list — what to fix, in what order — so the deliverable is a path forward, not a verdict.
Every Marketing Audit ships the same four assets, scaled to the scope you pick.
In your brand system, business-impact-first, specific with numbers and examples — never "several pages have issues."
Every finding flagged by severity — Clean Play, Yellow Flag, or Flag on the Field — for each channel and ad platform in scope.
The connections no single-channel audit can see — how Search, Paid Media, and Analytics are helping or fighting each other.
(Two-Channel and Complete.)
Every fix ranked by impact and effort, plus a walkthrough call so the plan is understood, not just delivered. The Complete Audit adds a 90-day roadmap.
Every audit is built from three channels: Search & AI Visibility, Paid Media and Analytics & Tracking. Paid Media is scoped by platform, because Google Ads and LinkedIn are different jobs. And every audit walks your landing pages, conversion path and email follow-up the way a customer would.
Three sizes, built from channels. The size sets how many channels we review and how many ad platforms fit in Paid Media. Every audit includes the fix list and a walkthrough call.
Run a single Search & AI, Paid Media, or Analytics audit on its own — from $999.
If you upgrade to a Two-Channel or Complete Audit later, what you've already spent is credited.
The Ref doesn't sell implementation, so nothing in your audit is a sales pitch. Your fix list is yours to hand to your team, your agency or anyone you choose.
No automated black-box reports. Every finding is read, weighed, and called by a seasoned marketing referee — then sized against what it's actually costing you.
Free, about a minute. It scans your homepage across search, AI answers, site speed, tracking tags and messaging, and flags what to fix first. Book your audit straight from the report.
