one call | a block | all season

keep a ref
in the booth.

Senior marketing leadership embedded with your team all season — a fractional CMO who owns the strategy, keeps the scoreboard honest, and calls the fouls before they cost you. For a fraction of a full-time hire.

$110/hr on a $5,000 bank · one call $250 • no media markups
sample dashboard - acme.com
retainer · Mo 04
[ vendors under oversight ]
paid agency
on standard
seo freelancer
flagged • review
email vendor
on standard
Pipeline / month
$1.2M ▲ 22%
blended CAC
$310 ▼ 18%
Next: q4 game plan locked friday
senior advisor
|
no media markups
|
oversees your vendors
|
fraction of a cmo
why a fractional advisor

an official,
not an account.

You don't get handed to a junior after signing. The person setting your strategy is the person in the room — all season.

senior, not junior

The operator setting your strategy is the one in your meetings — not a salesperson who passes you to an account exec the day the contract is signed.

follows the scoreboard

Channel-agnostic and measurement-first. No incentive to push the channel that pays us best — we go where your numbers say the wins are.

no hidden markups

No media markup games, no manipulation dressed as strategy. Honest marketing as a business model — and a real edge over agencies that mark up your spend.

keeps your vendors honest

We sit above your existing agencies and freelancers and hold them accountable to the scoreboard — no need to rip and replace what's already working.

how it compares

not an agency.
Not a full time hire.

Typical Agency
full time cmo
fractional advisor
who runs it
Junior account manager
Senior—if you can hire one
Senior operator, fractional
Incentives
Marks up your media spend
Aligned, but a fixed cost
Aligned—no media markups
monthly cost
Fees + media markup
$15-$30K + fully loaded
$110/hr · pay for hours used
continuity
Re-onboards every project
High—once they're hired
Knows you from the audit onward
Vendor oversight
Is the vendor
Yes
Oversees all your vendors
what you get

in your corner, all season

01

Monthly strategy

Priorities, channel strategy, budget allocation, and the quarterly plan.

02

a living scoreboard

Ongoing measurement and reporting your leadership can actually trust.

03

vendor oversight

We keep your existing agencies and freelancers accountable to the numbers.

04

priority access

On call for the decisions that can't wait for the monthly huddle.

the rate card

pick your level of play

Posted prices, billed by the hour against what you buy, and every hour logged where you can see it. Start with a block. If the Ref earns it, move up to the retainer.

Quick questions
strategy call
one call • a straight answer
$250
60 minutes • flat fee
A 60-minute call on your questions
A written summary within a business day
Fee counts toward hours for 30 days
Pay the link, then book your time
book the call >
ongoing
advisory retainer
the ref directs • your team executes
$5,000
prepaid bank • $110/hr
  • About 45 hours • top up when it runs low
  • Strategy & the quarterly plan
  • KPI ownership & vendor oversight
  • No minimum term • hours don't expire
start the retainer >

Not sure where to start? Book a Strategy Call. If the Ref earns it, your $250 counts toward hours for 30 days.

Ref's guarantee

calls made in your favor

No media markups, no kickbacks, no manipulation dressed as strategy. The Ref's only incentive is your scoreboard — so every call is made to win your game, not pad an invoice.

14+
years active
1.5k+
plays cataloged
sample feed
month 04
[flag on the field]
"Paid agency billing for 'management' on a paused campaign. Flagged and clawed back this month."
[clean play]
"Q3 game plan aligned with leadership. Budget reallocated to the two channels carrying pipeline."

put a ref in your corner

One call, a block of hours or the full retainer. Pick how you want to start. If you've had a Marketing Audit, the Ref already knows your game film.

hire the ref ⚑
Reply within 1 business day | No-b.s. guarantee