Once people take a small, voluntary step, they tend to act consistently with it. A small yes makes the next, larger yes easier.
In multi-step funnels, onboarding, quizzes, trials and long sales cycles where the full commitment is too big to ask for at once.
A two-question quiz before the signup form; free trial before paid plan; a short discovery call before the proposal; saving a cart or a wishlist.
A reliable funnel-design play in SaaS, ecommerce and services. Flagged when the small step is a trap that locks people in.
