People value something more once they feel they own it. Letting buyers hold, try, customize or build something before paying raises what it is worth to them.
For trials, test drives, configurators, free tiers and in-store demos; anywhere the buyer can experience ownership before purchase.
Car test drives; furniture home trials; SaaS free trials with real data loaded; product configurators that save your build; try-on at home programs.
Strong in SaaS, auto, furniture and apparel. Flagged when the trial converts automatically and the cancel path is hidden.
