A self-reinforcing loop where each part of the business feeds the next, so momentum builds over time. Popularized by Jim Collins and famously sketched by Amazon.
When planning long-term growth, deciding where to invest, and explaining to leadership how marketing, product and service connect.
Amazon's loop: lower prices bring more customers, which bring more sellers, which improve selection and lower costs further; happy customers writing reviews that win the next customer.
A durable strategic model for businesses with repeat and referral potential. Flagged when the 'flywheel' is a funnel diagram drawn in a circle.
