The events and pain points that cause your target customers to start looking for a product or service like yours. Mapping triggers tells you when to show up and what to say.
When building targeting, content, search, outbound and nurture plans; whenever timing matters more than reach.
Moving into a new home (movers, insurance, furniture); a new marketing director hired (agencies); a failed audit or data breach (security); a funding round (software and hiring); a leaky roof after a storm (contractors).
One of the highest-leverage plays for services and B2B. The right message at the trigger beats a better message at the wrong time. Pairs with Category Entry Points.
