People tend to like things more simply because they have seen them before. Repeated, consistent exposure builds familiarity, and familiarity builds preference.
For brand building, retargeting, category leaders defending share, and any long buying cycle where you need to be remembered when the need arrives.
Consistent logos, colors and taglines over years; frequency-capped retargeting; a steady weekly newsletter; sponsoring the same event every year.
Quietly one of the most valuable plays in brand marketing. Flagged when repetition turns into nagging and frequency caps are ignored.
