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Marketing Concepts
#
ST-012

Ohmae's 3 C's

Strategy
the concept

Kenichi Ohmae's strategic triangle from The Mind of the Strategist (1982): a strategy only works when it accounts for the Customer, the Competitors and the Corporation (your own strengths) at the same time.

When to use

At the start of any strategy, positioning or planning exercise; when a plan has been built from only one corner, usually the company's own wishes.

Applies To
Owned
Paid
Search
In Action (the tape)

A bakery finding that customers want early pickup, competitors open at 9, and its own ovens are running by 5 a.m., so it owns the commuter breakfast; a SaaS firm choosing a niche where its integration strength beats bigger rivals.

the ref's call
8

A simple, durable framing play for every business size. Flagged when the 'Corporation' corner gets all the attention and the customer gets a paragraph.