A sequence of offers that rise in price and commitment, from a free or low-cost entry point up to a premium service, so customers can start small and climb as trust grows.
For service businesses, consultants, education and SaaS; when the core offer is too big an ask for a cold prospect.
Free audit to paid audit to monthly retainer; free webinar to course to coaching; free tier to pro plan to enterprise contract.
A solid structure for services and info businesses. Flagged when each rung is a thin upsell rather than real value on its own.
