Marketing amplifies what the product actually is. It can speed a good product up. It can't save a bad one, and it shouldn't try.
Marketing amplifies what the product actually is. It can speed a good product up. It can't save a bad one, and it shouldn't try.
Hopkins: "The product itself should be its own best salesman." Ogilvy: "Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it." (Confessions) Jobs on what happens when marketing outranks product: sales and marketing people "end up running the companies. And the product people get driven out of the decision-making forums." (The Lost Interview, 1995) Jobs: "Design is not just what it looks like and feels like. Design is how it works." (New York Times Magazine, 2003) Lasker: "The product that will not sell without advertising will not sell profitably with advertising."
