A brand is a long-term investment made one impression at a time. Every ad, page, email, package and service interaction adds to it or takes from it.
A brand is a long-term investment made one impression at a time. Every ad, page, email, package and service interaction adds to it or takes from it.
Ogilvy: "Every advertisement should be thought of as a contribution to the complex symbol which is the brand image." (Confessions) Ogilvy: "Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." (The Unpublished David Ogilvy) Markkula, principle three, Impute: "People DO judge a book by its cover." Hopkins: "To create the right individuality is a supreme accomplishment."
