Over-reliance on one traffic source.
When more than 70% of leads come from a single source, one algorithm update or platform change can collapse your pipeline overnight. Acquisition diversification is risk management, not a nice-to-have.
• One channel drives >70% of leads
Owned — Over-reliance on organic traffic.
Earned — One referral source dominates.
Paid — One platform drives most conversions.
Analytics — Risk concentration not tracked.
AI — AI workflows tied to one vendor or model.
• Diversify intentionally
