Likes, impressions, and reach feel good to report — but they don't pay the bills. Measurement that doesn't connect to revenue, pipeline, or behavior is decoration masquerading as analysis.
Likes, impressions, and reach feel good to report — but they don't pay the bills. Measurement that doesn't connect to revenue, pipeline, or behavior is decoration masquerading as analysis.
• Reporting likes, impressions, clicks, reach, opens — but not micro or macro conversions
Owned — Pageviews celebrated, conversions ignored.
Earned — Impressions valued over influence.
Paid — CTR celebrated without downstream impact.
Analytics — Revenue disconnected from reports.
AI — AI judged on speed, not quality or outcome.
• Tie metrics to revenue or behavior
