Broken tracking means every decision downstream is built on corrupted data. Unreliable attribution, misfiring events, and inconsistencies across tools make real optimization structurally impossible.
Broken tracking means every decision downstream is built on corrupted data. Unreliable attribution, misfiring events, and inconsistencies across tools make real optimization structurally impossible.
• Missing conversions
• Inconsistent attribution
Owned — Forms not firing events.
Earned — Referral sources misattributed.
Paid — Conversion tracking unreliable.
Analytics — Data inconsistencies across tools.
AI — AI trained on flawed data.
• Audit tracking quarterly
