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First Principle
Marketing Rulebook
#
20

Reporting systems must have clear ownership.

🚩 Bench Minor
FP-7
The Violation
The Principle

Reports become outdated, inaccurate, or abandoned.

The call

Dashboards without owners go stale, break silently, and eventually get ignored. Assigned accountability for reporting quality is what keeps data trustworthy and decisions grounded in reality.

The Legends

In Action (the tape)

• Broken dashboards

Owned — Internal reports break silently.

Earned — PR dashboards outdated.

Paid — Platform dashboards unchecked.

Analytics — No SLA for data quality.

AI — AI dashboards not monitored.

The Corrective Play
rule-20

• Assign ownership