AI systems generate content, recommendations, or automations without sufficient ‘human-in-the-loop’ oversight or quality control or risk mitigation.
AI without a review process publishes hallucinations, erodes brand voice, and creates compliance risk at scale. Every AI-generated output needs a human checkpoint before it goes anywhere near a live channel.
Ogilvy's test works for every AI output: "Never write an advertisement which you wouldn't want your own family to read." Hopkins: "An ad-writer, to have a chance at success, must gain full information on his subject." Fluent writing without full information is exactly how hallucinations get published.
• Factually incorrect AI content
• Generic brand voice
• AI-generated hallucinations published publicly
• Unreviewed AI automations making decisions
Owned — AI-generated pages published unchecked.
Earned — AI-written PR pitches misaligned.
Paid — AI creative violates brand tone.
Analytics — AI insights trusted blindly.
AI — No review or feedback loop.
• Human-in-the-loop workflows
• Define AI usage standards
• Create approved prompts and QA processes
