Campaigns, projects, initiatives, and failures are not systematically reviewed for insights, learning, or optimization.
Without structured retrospectives, marketing teams repeat the same mistakes campaign after campaign. Regular Film Review sessions are how organizations actually improve — not by luck, but by design.
Hopkins argued advertising "is based on fixed principles and is reasonably exact" only because every keyed ad's results were reviewed and the lessons kept. That's Film Review, run in 1923.
• Repeating the same mistakes
• No postmortems or retrospectives
• Teams launching new campaigns without reviewing prior performance
Owned — Content performance not reviewed.
Earned — PR impact not analyzed.
Paid — Post-campaign analysis skipped.
Analytics — No structured retrospectives.
AI — AI outputs never audited.
• Conduct monthly or quarterly Film Review sessions
• Document lessons learned
• Tie findings back to Rulebook standards and penalties
